WANTED: The Biscuit Bandit

He’s on the loose – and his biscuit cravings can’t be tamed! Our cheeky Biscuit Bandit Donut has escaped, and is believed to be hiding somewhere in New Zealand. We need your help to track him down – and you could win a $200 Coupland’s Bakeries voucher by just snapping a pic of him in the wild.

Your mission, should you choose to accept it:

1. Get your donut

Swing by your local Coupland’s Bakeries and purchase a Biscuit Bandit Donut (or a few!)

2. Snap a photo

Take your Biscuit Bandit Donut somewhere fun, scenic, or silly. Then take a photo of him in the wild, think caught in the cookie jar, lurking in the lunchbox, or out and about on a road trip…

3. Share it with us

Post your photo on Instagram or Facebook, tag us @couplandsbakeries and use the hashtag #BiscuitBanditHunt.

We’ll pick one lucky Biscuit Bandit hunter to WIN a $200 Coupland’s Bakeries voucher – that’s a lot of donuts! Keep an eye out on our socials as we’ll be resharing our favourite sightings throughout. Follow us on Facebook, Instagram, or TikTok.
Let’s catch this Biscuit Bandit together! Find your local Coupland’s Bakeries store and get started. Entries close Sunday 31 August 2025.

Terms and conditions apply. Promotion runs from 3rd August 2025 to 11:59pm NZST 31st August 2025. Open to New Zealand residents aged 18 and over. Employees of Coupland’s Bakeries are not eligible to enter. Entries must be posted publicly. One entry per person per day. One winner will receive 4x $50 Coupland’s Bakeries vouchers. Prize is not transferable, exchangeable, or negotiable and are not redeemable for cash. Winner will be contacted via DM within 7 days of the competition closing. By entering you give Coupland’s Bakeries permission to share your photo on our social media channels and website.